Porcelánico imitación mármol vs mármol natural: analizamos la tendencia cerámica que viste de elegancia suelos y paredes
Marble is perhaps the noble material par excellence. Its mere presence evokes classic elegance and timeless luxury that has adorned palaces and cathedrals for centuries. The whimsical veining, the depth of the tones and the cool luminosity make it a geological jewel.
However, contemporary interior design has revived this classical look and turned it into a real trend. Nowadays, the marble effect is as avant-garde as it is timeless. This fascinating duality has led to its use expanding beyond traditional spaces, conquering the floors and walls of projects seeking a balance between sophistication and modernity.
But this trend has also brought a real dilemma: the inimitable, natural beauty of stone or the technical perfection and durability of porcelain stoneware?
This article analyzes the differences that are defining today’s most elegant floors and walls.
Natural marble: beauty with some technical challenges
Natural marble is a metamorphic rock: each piece is a unique, unrepeatable work of art formed over millennia. Its exclusive character and prestige are undeniable. However, this natural exclusivity brings important technical challenges.
- The main weakness is its high porosity. As it is not a waterproof material, it is vulnerable to staining—from a spilled glass of wine to cleaning products—and sensitive to acid attack.
- The hardness is medium (Mohs 3–4), making it more susceptible to scratches and wear.
- Natural marble requires constant maintenance, such as periodic polishing and sealing, to preserve its shine.
- The price is higher, both for the material itself and for the complex installation due to its weight.

A marble-effect porcelain ambience with the Travis beige collection
Marble-effect porcelain stoneware: the intelligent evolution
This is where ceramic innovation offers the ultimate alternative. Porcelain stoneware is an advanced technical materialcomprised of pure clays, feldspars and kaolins, fired at over 1,200°C. This process gives it technical properties far superior to natural marble and very practical for covering floors and walls. Thanks to digital injection technology, porcelain reproduces the veining, textures and nuances of natural marble with near-identical realism while eliminating all of the weaknesses.
The technical advantages of marble-effect porcelain versus natural marble
When compared directly, the advantages of porcelain stoneware are decisive for daily use on floors and walls:
- High resistance to temperature, abrasion, scratching, humidity, stains and chemicals, providing high durability. The greater hardness (Mohs 7–8) guarantees extreme resistance to scratching and abrasion.
- More affordable: both as concerns the material and installation.
- Impermeability and hardness: compared to the porosity of marble, porcelain stoneware has practically zero water absorption.
- Greater protection against stains and external agents thanks to the glazed surface.
- Easy maintenance: it does not require sealers, polishing or waxes. The unalterable surface can be easily cleaned and remains intact for decades.
- Esthetic variety: modern-day digital printing imitates the veining and tones of original marble.
- Sustainability: the industrial production thereof is more efficient and makes a lower environmental impact.
- Lightness: the lower weight in comparison to natural marble makes it a lighter material, facilitating installation especially in large formats such as when used as wall cladding or for ceramic ventilated façades.
- A wide range of ceramic finishes and formats: in addition to offering special pieces such as stairs, corner pieces or grilles.

The technical advantages of marble-effect porcelain versus natural marble
The versatility of a ceramic finish that redefines interior design
This combination of sublime esthetics and technical performance means marble-effect porcelain is no longer just being used for specific rooms as it's now donning indoor floors and wall coverings in living rooms, bathrooms and professional premises unifying spaces with continuous elegance.

The walls of a modern bathroom clad with marble-effect porcelain stoneware creating a bright and elegant space.
This capacity for total adaptation is one of the most powerful ceramic trends seen at CEVISAMA 2025where porcelain stoneware has demonstrated its ability to cover any surface.
Marble and Travis collections: timeless elegance flowing through the entire space
The true strength of the marble trend lies not only in its beauty, but in its ability to create fluid and coherent spaces. Contemporary luxury seeks visual continuity, and this is where porcelain stoneware becomes the perfect ally for design. At Gres Aragón, we have interpreted this trend with the Marble collection., a series designed not only to pave but to dress an entire project.
The collection explores noble stone color palettes to adapt to any design objective: from the iconic brightness of Carrara Blanco and the serenity of Tibet Blanco, ideal for spaces seeking light and openness; to the Mediterranean warmth of Travertino Beige; and the sophisticated depth of Pulpis, a grey with character perfect for creating contrasts.
This reinterpretation of travertine marble, valued for its warmth and timelessness, has found its own voice in the latest from Gres Aragón: the Travis collection, which features the veining of this sedimentary stone with a distinctive personality and its own color palette.
How can you achieve a continuous design with a marble finish?
The marble-effect porcelain allows the design to go far beyond a simple floor or wall. It makes it possible to dream of staircases that appear sculpted using the same material used in the flooring or creating terraces a natural extension of the living room. Marble makes this possible thanks to a full range of special pieces to resolve all architectural junctions.
Imagine a living room flowing into the pool finish . The collection offers a smooth finish for indoor use and a non-slip finish for outdoor use, allowing the same tone to visually connect the spaces without compromising safety.
Staircases are no longer interruptions; they're the main focus with porcelain steps that blend with the flooring. Skirting boards and risers ensure that the walls integrate with the same marble-effect elegance as the floor.
The marble effect from Gres Aragón: classic beauty adapted to the 21st century
Natural marble will always be a benchmark of nobility. But nowadays, marble-effect porcelain stoneware is not an imitation but rather an evolution. It represents the intelligent choice for those seeking the sophisticated, timeless esthetics of stone all while demanding the durability, easy maintenance and functional versatility that modern life requires. Ultimately, it is all about classic beauty adapted for 21st-century performance.
We invite you to discover all our floor tiling collections and explore how the Marble series can transform floors and walls. If you have any questions or a project that you want to put together,r contact us.

















